{"id":8142,"date":"2023-11-24T11:35:18","date_gmt":"2023-11-24T11:35:18","guid":{"rendered":"https:\/\/englody.com\/digital-marketing-english-academies\/email-marketing\/"},"modified":"2025-04-03T11:49:47","modified_gmt":"2025-04-03T09:49:47","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/englody.com\/en\/digital-marketing-english-academies\/email-marketing\/","title":{"rendered":"Email Marketing for English Academies"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#2b2b2b” video_bg=”use_video” enable_video_color_overlay=”true” video_overlay_color=”#0a0a0a” background_video_loading=”default” scene_position=”center” top_padding=”15%” bottom_padding=”15%” right_padding_desktop=”40%” right_padding_tablet=”0″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Email Marketing for English Academies” text_direction=”default”][\/split_line_heading][vc_column_text css=”” text_direction=”default”]One of the most powerful yet most affordable marketing tools for English language schools.<\/span><\/span> Reach thousands of people with just a couple of clicks, build customer loyalty, and increase your revenue.<\/span><\/span><\/span>[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”span” button_color=”default” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact sales”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#f8ac17″ style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

Discover how to use email marketing in your language school to build customer loyalty.<\/em><\/span><\/span><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]\n
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What is email marketing?<\/span><\/span><\/span><\/strong><\/p>\n<\/blockquote>\n

Email marketing is sending emails to a database of potential customers.<\/span><\/span> If we send emails to current customers, we’re looking to build customer loyalty.<\/span><\/span><\/span><\/p>\n

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Recruitment and loyalty<\/span><\/span><\/span><\/strong><\/p>\n<\/blockquote>\n

Email marketing for customer acquisition or loyalty is one of the most profitable marketing actions in terms of return on investment.<\/span><\/span><\/span><\/p>\n

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Direct communication<\/span><\/span><\/span><\/strong><\/p>\n<\/blockquote>\n

Many users who configure email on their smartphone or tablet mean that almost half of their emails are opened on these devices rather than computers. This makes it essential that our eye-catching email marketing designs be responsive.<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”” text_direction=”default”]\n

What functions does email marketing serve in English academies?<\/span><\/span><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Mail-Love” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1743673563744{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

Recruitment emails<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”Attract new clients to your English academy.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673575426{padding-right: 13% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Starfish” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1743673587629{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

A veteran tool<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”Email marketing is a fundamental component; everyone uses this marketing tool. It’s interesting to see the results of statistics over time to understand the impact of email marketing.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673598043{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”300″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Email” margin_top=”20″ icon_size=”36″][vc_column_text css_animation=”none” css=”.vc_custom_1701088958905{margin-bottom: 15px !important;padding-right: 20px !important;}”]\n

Newsletters<\/h3>\n[\/vc_column_text][vc_custom_heading text=”Keep your contacts informed with the latest news and product launches.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673621993{padding-right: 13% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”450″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Globe” margin_top=”20″ icon_size=”36″][vc_column_text css_animation=”none” css=”.vc_custom_1743673633830{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

Access to the global internet<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”Everyone goes online every day. Men between the ages of 35 and 55 are the most active, but there are hardly any differences between genders and ages.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673647032{padding-right: 10% !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”40″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Mail-Read” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1743673659025{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

Administrative emails<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”Send the user downloadable content or thank them for subscribing to one of your courses. Also known as feedback.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673669672{padding-right: 13% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Mail-Open” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1743673681172{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

High % opening<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”They consume a lot of multimedia content, messaging services and social networks, as well as informational material.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673695968{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”300″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Arrow-Circle” margin_top=”20″ icon_size=”36″][vc_column_text css_animation=”none” css=”.vc_custom_1743673706596{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

Loyalty<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”In which we seek to generate repeat purchases.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673718756{padding-right: 13% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”450″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”15px” pointer_events=”all” icon_iconsmind=”iconsmind-Checked-User” margin_top=”20″ icon_size=”36″][vc_column_text css_animation=”none” css=”.vc_custom_1743673741288{margin-bottom: 15px !important;padding-right: 20px !important;}” text_direction=”default”]\n

Good perception<\/span><\/span><\/span><\/h3>\n[\/vc_column_text][vc_custom_heading text=”Unlike other types of advertising, when it comes to offering products, they generally don’t have a negative impact on our customers.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1743673756846{padding-right: 10% !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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