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Google MyBusiness for your English Academy

Google My Business, also known as Google Merchant, is a free Google tool that helps businesses gain a stronger online presence. Creating your business listing on Google is essential to achieving your ranking.

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Why do you need to work with Google My Business in your Language Academy?

The goal of working with Google My Business is to increase your visibility and help your clients find you. Google My Business has built-in tools like Google Places and Google Maps that will also help position your school at the top of internet searches.

Attract customers by proximity

One of the key elements to improving your English school’s ranking is geolocation. Since Google can track users’ locations, it can offer them content and advertising about your school. That’s why it’s important to create quality content so Google prioritizes your school over others.

Google Reviews

Google My Business also has other features. You can view reviews left by people, review those ratings, and perform tasks related to reaching out to users.

  • Display reviews and ratings: Customers leave their opinions and you can respond to them.
  • Receive information: Customers can leave their contact information.
  • Provide information: Improve communication between the user and your business.
  • Get statistics about your business: visits, where the search was made, etc. Data that will help you better target your marketing campaigns.
  • Virtual Tours: You can show your business inside to those who haven’t yet visited it.

What advantages does Google My Business have for your English Academy?

CONTROL OVER YOUR ACADEMY’S INFORMATION

You’ll have control over the data your users see about you online and the services and products you offer.

MORE PEOPLE INTERESTED IN YOUR CENTER

Companies that add photos to their listing receive 42% more requests.

REAL OPINIONS ABOUT YOUR ACADEMY

A survey conducted by BrightLocal found that 91% of people rely on online reviews. Therefore, taking care of your reviews could be very positive for your business.