This simple premise has been forgotten by the largest company offering Official English Certifications in Spain (and the majority have unfortunately followed suit). They have led us to believe that we must offer their exams to our students in exchange for a small plaque with their name on it to put on the door (on top of that, advertising them “on Facebook”), making us believe that our Academy will gain prestige since, according to them, their exams are the most important on the market and the ones everyone is looking for. This is all WITHOUT THEIR PAYMENT OF ANYTHING IN RETURN (or just a mere handout).
I think you know what I’m talking about… right?
Only 50 academies in Spain will be able to become Official Fast Examiner Centers! Want to become one?
I'm going to ask you a few questions to see if you wake up:
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The answer to all of them is clear:
YOUR English Academy.
And of all this… How much have they paid you to date? Or… do you really think we’re living off their “prestige”?
And on top of that, we have to put up with their demands, their exam dates that aren’t what we’re interested in at all, tedious processes…
Introducing the Certification duo that will help your students achieve their goals while you earn money!
Pearson Certificate + 360º LPT
I’ll explain in detail why this duo will make you a lot of money!
Before that, I’ll explain…
Not many years ago, some very popular qualifications, endorsed by the name of a renowned English university, came onto the market with a marketing strategy worthy of a teaching manual. These qualifications positioned themselves as one of the most prestigious and recognized certifications in the Spanish market. In fact, in some cases, they were ranked higher than qualifications from the Official Language School, Awesome!
Such was the fame of these certificates that thousands of English academies in Spain began preparing their students to pass these exams. Furthermore, the English academies themselves encouraged enrollment, thus becoming FREE salespeople and ambassadors for their brand, without any compensation (or for ridiculously low fees). Furthermore, the requirements, both in terms of preparation and management and administration of these exams, were and are extremely rigid and archaic, with no consideration given to even asking the opinion of the most important player in this “party”: the English academy. Or… perhaps the imposed exam dates benefit your academy?
The introduction of new English language certification companies in Spain, with new methods and different prices, has made the market more flexible, with a wider range of certifications now available, all of which are equally official from various competent institutions.
So much so that a student who needs a B1 level to obtain a certain university degree or to enter a certain competitive examination has up to 19 different companies or institutions to choose from to obtain this B1 level recognition in English, according to the CRUE List of Official English Language Certifications.
Today, Englody is considered the largest and most important company in Spain for the comprehensive management of English Language Academies, and one of our goals has always been and will always be to offer tools for Academies to increase their revenue. Therefore, we have conducted a thorough study of all the Official Certifications recognized by the CRUE (Centre for the Study of English Languages) to determine which qualification is best for us to offer as an English Language Academies from a business and customer service perspective.
There is a misconception that an Official English Certification is more or less official depending on the prestige or reputation of the certifying company. This is not the case, since the official status of a certificate is determined by the body that regulates it. A clear example of this is the CRUE List of Official English Language Certifications. All the companies listed are equally valid for universities or certain public examinations, regardless of the name or supposed reputation of a particular English certification.
The official status of a qualification is not granted by the company that issues it, but by the bodies that regulate, according to their criteria, which qualifications are or are not recognized for them.
As we can see, for CRUE, a Cambridge Certification is equally recognizable as a 360º LPT Certification, a Pearson Certification, or a Certification from the Official School of Languages itself. However, if we look at the regulations of each Autonomous Community, each one will be able to create its own variations according to its criteria (which do not coincide across communities), and all those who name each of them will have the same recognition and official status for the processes in which they are competent.
Become an Official Fast Examiner Center and make the leap!
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For all these reasons, and after more than a year of careful research at Englody, we have selected these two Official Qualifications that, according to our criteria, meet all the requirements so that, together with our business model proposal, we can significantly increase the turnover of your English Academies.
Very simple, as you well know, Englody is the largest comprehensive management company for English Academies in Spain (although we are already taking our first steps in Latin America) and after negotiations with various certifying companies, they have trusted us to select 50 English Academies throughout the country so that they can carry out this NEW BUSINESS MODEL under very special conditions and together we achieve our goal: to bill more and offer better services!
If you’re the owner of the English Academy but you’re also a teacher… the first thing you need to do is take off your teaching jacket and start thinking like a business owner (and make it clear that the two roles are not incompatible).
As English Academies, we have the most important goal: THE CUSTOMER, and we are the ones who must set the rules of this game. We want to make it very clear that Englody has nothing against any certification company, but what we aim for is a very legitimate goal: to offer good service while MAKING MONEY.
If we analyze what our clients/students need, especially adults and those of university age, it is a qualification officially recognized by the body that regulates it in B1, B2 or C1 of the CEFR, REGARDLESS of the “BRAND” of the certificate, which helps them to have access to this Master’s degree they want to study, to a certain opposition or that validates them to obtain the university degree they are studying (among other reasons).
As an English academy, we must understand what our clients need and, based on this, offer them the product they require. We undoubtedly achieve this with the Pearson English International Certificate + 360º LPT partnership, which, in addition to offering them excellent service and a solution to their “problem,” generates significant revenue for our centers.
This is very simple: depending on the client’s intended objective, we must rely on the ACLES list, the CRUE list, the announcement of a specific competitive examination, or the Official Gazette of each Autonomous Community.
Therefore, with these two Official Certificates, we meet most of our clients’ needs:
(Special use in Education competitions)
Recognized by the CRUE, by the Official Gazette of the Community of Madrid and valid for highly recognized competitive examinations such as those of Correos or Renfe.
(Special use in Universities)
Below is a list of the certifying entities approved by the CRUE (Association of Spanish Universities, both public and private), most of which are also approved by each Autonomous Community.
360º Language Proficiency Test is here to change the rules of the game in this business: students take the exam for FREE, and based on their score, they decide whether or not to pay for the certificate.
One of the most prestigious certifications, both nationally and internationally, available to English language academies with unprecedented profit margins and management.
