Get yourself to the top of Google search rankings with sponsored links or SEM (Search Engine Marketing) and reach a wider audience quickly by investing in Google Ads and Social Ads (social media advertising).
Your English academy will always be at the top of Google thanks to our SEM strategies.
SEM literally stands for Search Engine Marketing. SEM is used to create paid search engine advertising campaigns that will automatically position you in prime search results.
But… what exactly is SEM?
In general, SEM is a set of tools, strategies, and techniques that make us more visible on websites through search engines, in exchange for money. Specifically, we could say that what appears in the search engine as the best positioned are the paid results on Google and other similar sites when a user searches for our brand.
A good SEM campaign will help you reach a larger audience for your English academy.
Paid search results are displayed at the top of the page or in the right-hand column. In SEM, the advertiser pays a fee for each click they receive. To generate traffic through paid search engine results, search engine advertising such as Google Ads is used. This system is also called PPC, or Pay Per Click.
At Englody, we’re responsible for defining campaigns and creating audiences that reach our clients’ target audiences within the context of English language schools. Optimizing these campaigns helps us find keywords that are more economical to bid on but also drive quality traffic, while we hold the bidding for the most expensive keywords in search engine advertising.
Increase the visibility of your English academy thanks to Social Ads
Social media is a fundamental promotional tool for all businesses today.
Whether you have a long-standing language school or a startup, social media advertising is a fundamental tool for further growing your business.
Social media is one of our best showcases, and just like SEM advertising, which involves paying for keywords that make our page appear in a search engine like Google, we can use social media advertising to increase the visibility of our brand and products, thus increasing our sales.
Platforms and types of ads you can use in your language school
Now that we know what social ads are, we can see what platforms exist and how to implement ads on them.
Facebook Ads
Despite other social networks gaining ground, Facebook remains the most influential platform. Facebook ads are the most commonly used way to increase paid traffic to your platform.
Instagram Ads
Instagram is undoubtedly the most engaged social network, and its ads are highly attractive for any type of business, including language schools. Instagram offers the option to create paid advertising similar to Facebook, but it tends to be much more intrusive for users, and therefore requires careful consideration of content and language.
Linkedin Ads
On LinkedIn, our potential clients will be B2B, whether teachers or professionals from other sectors want to work for you, or other businesses interested in your services. In this second case, a good example would be promoting English courses in local companies, through which staff can obtain the necessary certificates to qualify in languages.
Why is it important to invest in Social Ads for your English Academy?
Direct and straightforward advertising
Social ads are defined briefly and simply. They are advertising on social media, meaning a budget is allocated to reach a larger audience. This audience can be segmented and targeted to a specific audience.
It always appears in people’s searches
Paid posts are different from organic posts; they follow different paths. While some rank based on searches, such as hashtags, others are intrusive, necessarily appearing among the target user’s searches, whether they are related to our product or not.
