Sales Funnels for Academies

We must attract audiences through various means of acquisition (SEO, SEM, Social Networks, Social Ads, etc.).

In this stage, known as “visitors,” potential customers are in the initial phase of their interactions with us. They range from those who are curious to those who are already searching for something specific. Therefore, we need to have fostered good content that we can showcase and offer.

By generating interesting content that is completely relevant, we give those interested a sense of credibility.

In the visitor stage, it is important to measure how many visitors you have daily, weekly, monthly, etc.

Knowing which leads have converted into sales and understanding the entire process behind them will help you better understand what actions you should take. We generate a return on investment for the client.

In the post-sale phase, you can take any type of action to build customer loyalty. For example, upselling or cross-selling, thus increasing the chances of a second purchase from the same customer.

It’s essential to record all your business’s historical information for leads in your CRM.

At Englody, we act directly on the interest to increase the chances of converting them into a client. Even if the lead hasn’t requested a business contact, we can reach out because we know they have a strong interest in our services. For example, a parent looking for English-related activities for their child and living in the neighborhood where the school is located is an opportunity.

Just like when you buy a house, there’s a process of analysis, where you consider whether you like the house, where it’s located, etc. The same thing happens with your target audience. Many people arrive at your website without having decided to enroll in your academy.

Many people may be looking for language solutions and aren’t sure they’re looking for an English language school. The relationship with a potential client will be built at this stage. This will determine whether someone who started as a visitor will be interested in what you offer.

In this phase of the sales funnel, you need to understand and be critical about whether the offers you deliver are truly interesting and relevant to what the user is searching for.

If you’re already generating leads, it’s crucial that you stay focused. The ultimate goal is to ensure your customer doesn’t just purchase your product once. Think of English language schools as a process where someone might earn a certificate this year, but they can also earn a better certificate next year. It’s about connecting customers and then building loyalty through a series of courses.

In the case of children, the certificates themselves aren’t as important as the extracurricular activities they do. It’s very important for parents that their children participate in activities outside of school, and therefore your services can be repeated year after year by the children.

En esta etapa están todo los Leads que en la fase anterior vimos que tenían interés en nuestros servicios. Estos Leads ya son Leads Cualificados puesto que entran en un segmento más cercano a la fase final, comprar.

En esta etapa están todo los Leads que en la fase anterior vimos que tenían interés en nuestros servicios. Estos Leads ya son Leads Cualificados puesto que entran en un segmento más cercano a la fase final, comprar.

Es importante conocer a tus clientes y saber identificar las necesidades de cada uno. El criterio para las academias de inglés es bastante complejo pero podemos entender la intención de compra por edad, e intencionalidad (si es un padre puede buscar actividades para su hijo, si es un opositor puede que le pidan una certificación en inglés, etc…)